This evaluation of the GameSense program was intended to provide the MGC with an understanding of the extent to which the program in Massachusetts is contributing to the overall goal of creating an effective, sustainable, measurable, socially responsible, and accountable approach to gambling, through assessing awareness, perceptions, and engagement with GameSense.

Findings show a high level of GameSense awareness among regular patrons and casino employees, and that patrons benefit from interacting with GameSense Advisors. Insights from the survey and focus groups with GameSense Advisors emphasize the dynamic nature of player-GameSense Advisors interactions and the need for adaptability in navigating the evolving gambling landscape. Further efforts are needed to increase understanding of the program’s comprehensive purpose and target audience.