Impacts of Advertising on Gambling Behavior in Massachusetts


  • Prepared By: SEIGMA Research Team: Rachel A. Volberg, Martha Zorn, and Valerie Evans
  • Release Date: June 20, 2024

Advertising has substantial impacts on attitudes toward and consumption of addictive products, including gambling. Review of available data raises concerns about the impact of gambling advertising on vulnerable groups in the Massachusetts population such as individuals who are underage and individuals in recovery from gambling problems.

Recommendations to prevent and mitigate harm include limitations on gambling advertising including types of games, advertising focused on specific purposes, and celebrity endorsements; restrictions on inducements; and monitoring emerging forms of gambling advertising.

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