MGC’s Research & Responsible Gaming team releases White Paper on Responsible Gaming Considerations for Gambling Advertising

The Massachusetts Gaming Commission’s Research and Responsible Gaming team released a White Paper on Responsible Gaming Considerations for Gambling Advertising during the Commission’s June 9, 2022 Open Meeting.

The White Paper is intended to provide information to commissioners that will help inform decisions on policies and regulations related to gambling advertising in Massachusetts. It is organized into the following sections:

  1. Current Massachusetts statute, regulations and frameworks related to advertising and marketing
  2. An overview of some relevant research findings
  3. A review of select regulations in the U.S.
  4. Considerations for additional strategies and measures regarding gambling advertising


The widespread expansion of sports wagering in the U.S. has brought the issue of gambling advertising into focus, as the gaming industry seeks to secure new customers and retain existing ones. Commissioners may wish to consider additional measures to limit gambling advertising by gaming licensees and their parent companies in Massachusetts in order to minimize harm, particularly to youth and populations at greater risk of gambling-related harms.

The White Paper was prepared by Director of Research and Responsible Gaming Mark Vander Linden, Responsible Gaming Manager Long Banh, and Research Manager Marie-Claire Flores-Pajot.

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